8Bit Creatives Becomes Kick's First Creator Agency Partner in India — 48 Streamers Join
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Creators joining Kick
First in India
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8Bit Creatives
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8Bit Creatives — one of India's largest gaming creator agencies — has officially become Kick's first creator agency partner in India. The landmark deal brings 48 Indian gaming creators to the Kick platform, marking a significant push by the Australia-founded streaming platform into the South Asian market.
The partnership was announced on July 9, 2026, and covers a broad roster of creators spanning FPS, battle royale, variety streaming, and lifestyle content — making it one of the largest single-agency onboardings in Kick's history.
What the Partnership Covers
Better monetisation
Access to Kick's 95/5 subscription split — creators keep 95% of every sub, vs 50% on Twitch standard.
Stronger audience reach
Platform-level promotion and discoverability tools to help Indian creators grow beyond their existing fanbase.
Creator-first tools
Access to Kick's Fast Track partnership programme, Stream Analytics, and Daily Rewards for viewer retention.
Key Creators in the Deal
Among the 48 creators, these names are confirmed as part of the inaugural 8Bit × Kick lineup:
Full Creator Roster (Visible in Announcement)
The official 8Bit × Kick announcement image confirmed the following creators as part of the partnership:
Why This Is a Big Deal for Indian Streaming
- 1India is the world's largest mobile gaming market by users, with a rapidly growing PC/console streaming audience — making it a high-priority expansion territory for any platform.
- 2Kick now has institutional representation in India via a recognised agency, giving it a direct pipeline to new creators and audiences.
- 3The 95/5 revenue split is a compelling offer for Indian creators who currently monetise primarily via YouTube Super Chats or Twitch's 50% standard cut.
- 48Bit Creatives has the production infrastructure, brand relationships, and talent management experience to scale Kick's India presence beyond this initial 48-creator cohort.
- 5The deal signals Kick's intent to build in emerging markets rather than focusing solely on signing established Western creators with large exclusive deals.
Kick's Platform Context in 2026
Kick was founded in 2022 and reached 100M registered users by mid-2026, with approximately 10M weekly active viewers. The platform runs on a founder-funded model (estimated ~$1B personal investment) with no outside VC, keeping it independent and creator-first. The 8Bit India partnership is its most significant regional agency deal to date.
Read: Inside Kick 2026 — key facts from the SMH interview