Beast Industries Acquires Step, Expanding Platform to Include Financial Services
MrBeast's holding company Beast Industries acquires Step, a financial services platform with over 5 million users, marking a major expansion into fintech and the creator economy.
Beast Industries, the holding company founded by YouTube star MrBeast (Jimmy Donaldson), has announced the acquisition of Step, a mobile banking and financial services platform designed for teens and young adults. The acquisition brings Step's 5+ million users and innovative financial technology into the Beast Industries ecosystem, which already includes Feastables chocolate brand and the upcoming Beast Games reality competition.
The strategic acquisition positions Beast Industries to expand beyond content creation and consumer products into financial services, leveraging MrBeast's massive Gen Z audience. Step, founded in 2018, has established itself as a leading mobile banking platform for younger users, offering checking accounts, savings tools, and financial education resources.
- •Platform Size: Step serves over 5 million users, primarily Gen Z
- •Strategic Fit: Aligns with Beast Industries' mission to serve younger audiences
- •Expansion: Beast Industries enters fintech and financial services sector
- •Integration: Step will continue operating while integrating with Beast ecosystem
What This Means for Creators
This acquisition demonstrates the growing trend of top creators building diversified business empires beyond traditional content creation. MrBeast's expansion into financial services follows his successful launches of Feastables, Beast Burger, and the upcoming Beast Games series, showcasing how influential creators can leverage their audience trust to enter adjacent markets.
For the streaming and creator community, this move signals the potential for creators to build comprehensive platforms that serve their audience's needs across multiple verticals, from entertainment to consumer goods to financial services.
Beast Industries Portfolio
With the Step acquisition, Beast Industries now encompasses a diverse portfolio of businesses:
- Feastables - Premium chocolate brand available in retail stores nationwide
- Beast Games - Upcoming reality competition series with the largest prize pool in TV history
- Step - Mobile banking and financial services platform for Gen Z
- MrBeast YouTube channels - Combined 300+ million subscribers across channels
Impact on Creator Economy
The Beast Industries-Step acquisition represents a significant milestone in the evolution of the creator economy. It demonstrates how top-tier creators are transitioning from content producers to business operators, building diversified portfolios that extend far beyond ad revenue and sponsorships.
As more creators follow this model, we're likely to see continued innovation in how online personalities monetize their influence and serve their communities through integrated product and service offerings. This acquisition sets a precedent for other major creators considering expansions beyond traditional digital content.
For complete details about the acquisition, including leadership structure and future plans, visit the official Step press release.
Frequently Asked Questions
What is Beast Industries?
Beast Industries is the holding company founded by YouTube creator MrBeast (Jimmy Donaldson) that oversees his various business ventures including Feastables, Beast Games, and now Step.
What is Step?
Step is a mobile banking and financial services platform founded in 2018, designed specifically for teens and young adults. It offers checking accounts, savings tools, and financial education resources to over 5 million users.
Will Step continue to operate independently?
Yes, Step will continue operating its platform while integrating with the broader Beast Industries ecosystem to serve MrBeast's audience.
What other businesses does MrBeast own through Beast Industries?
In addition to Step, Beast Industries owns Feastables (chocolate brand), Beast Games (reality competition series), and oversees MrBeast's YouTube channels with over 300 million combined subscribers.