Bluesky Launches "Live Now" Badge for Twitch Streamers

What's the Live Badge Feature?

The new integration adds a distinctive ring indicator around user profile pictures on Bluesky when they're actively streaming on Twitch. This visual cue makes it instantly obvious to followers when their favorite creators are live, potentially driving more traffic to active streams.

The feature works by connecting your Bluesky account with your Twitch channel. Once linked, the platform automatically displays the "Live Now" indicator whenever you start broadcasting, similar to how Instagram and other social platforms signal live content.

Why This Matters for Streamers

As streaming becomes increasingly competitive, discoverability across multiple platforms is crucial. The Bluesky integration offers streamers:

• Automatic notifications to your Bluesky followers without manual posting
• Cross-platform visibility beyond Twitter/X's ecosystem
• Reduced friction for viewers discovering live content
• Professional presence on an emerging social platform

Bluesky's Growing Momentum

The timing of this feature aligns with Bluesky's rapid growth as creators seek alternatives to traditional social media platforms. The decentralized nature of Bluesky appeals to content creators concerned about platform control and algorithmic changes.

By adding Twitch integration early in its development, Bluesky is positioning itself as a creator-friendly platform that understands the needs of the streaming community.

What's Next?

While currently in beta testing, the feature is expected to roll out more widely in the coming months. Streamers interested in early access should keep an eye on Bluesky's official announcements for availability and setup instructions.

This integration also raises questions about future platform partnerships. Could YouTube Live, Kick, or other streaming platforms be next? As Bluesky continues to build out its ecosystem, more creator-focused features are likely on the horizon.