Kick Reaches 100 Million Users in 3 Years
The Milestone
Kick announced on April 10, 2026 that the livestreaming platform has reached 100 million users just three years after its launch. The announcement came with the simple message: "100M users in 3 years. trust the process."
This milestone represents one of the fastest growth trajectories for a livestreaming platform, positioning Kick as a legitimate competitor in the streaming industry dominated by YouTube, Twitch, and TikTok Live.
What This Means
Creator Growth
Kick's focus on creator revenue sharing and competitive offer packages has attracted major streamers and content creators from other platforms.
Market Competition
The platform continues to disrupt the livestreaming market with exclusive partnerships and esports tournaments like PogChamps and MrBeast challenges.
Momentum
With 100M users, Kick has the infrastructure and audience to continue competing for exclusive content and hosting major streaming events.
Industry Context
Kick's rapid growth coincides with shifts in the livestreaming landscape. While TikTok Live faced regulatory challenges in the U.S., YouTube Live and Twitch remained dominant. Kick's exclusive approach—offering higher creator payouts and less platform restrictions—has resonated with streamers seeking alternatives.
The platform has hosted major esports tournaments, celebrity gaming events, and invested heavily in Latin American and European creator communities, contributing to its explosive user growth.