Mobile Legends: Bang Bang Overtakes Fashion on TikTok Live in January 2026
M7 World Championship drives MLBB to 2.5 million peak viewers, claiming the #2 spot on TikTok Live and surpassing the Fashion category for the first time.
MLBB Surges to #2 on TikTok Live
According to the latest data from TikTokStats.com, Mobile Legends: Bang Bang (MLBB) achieved a remarkable milestone in January 2026, climbing to the #2 position on TikTok Live with 2,538,922 peak viewers. This marks the first time the Moonton-developed mobile MOBA has overtaken the Fashion category, which had held the #2 spot in December 2025 with 1,778,576 peak viewers.
The surge is directly attributed to the M7 World Championship, Moonton's premier esports event for Mobile Legends: Bang Bang, which attracted massive viewership across TikTok Live streams throughout January. The tournament featured top teams from around the world competing for the championship title, driving unprecedented engagement on the platform.
January 2026 TikTok Live Rankings
December 2025 Comparison
M7 World Championship Impact
The M7 World Championship, organized by Moonton, represents the pinnacle of competitive Mobile Legends: Bang Bang. The tournament brought together the world's best MLBB teams, creating a spectacle that captivated millions of viewers on TikTok Live. The event's strategic timing in January, combined with TikTok's growing presence as an esports streaming platform, resulted in record-breaking viewership numbers.
Mobile Legends: Bang Bang's rise on TikTok Live demonstrates the platform's increasing importance in the esports ecosystem. Unlike traditional streaming platforms, TikTok Live's mobile-first approach and short-form content integration allowed the M7 World Championship to reach audiences who might not typically engage with esports content on platforms like Twitch or YouTube.
Fashion Category Remains Strong Despite Drop
While Mobile Legends: Bang Bang claimed the #2 spot, the Fashion category still demonstrated significant growth from December to January, increasing from 1,778,576 to 1,980,159 peak viewers—an 11.3% increase. However, this growth was overshadowed by MLBB's explosive 42.7% surge driven by the M7 World Championship.
The Fashion category continues to be a dominant force on TikTok Live, with content creators showcasing clothing hauls, styling tips, and live shopping experiences that resonate with the platform's predominantly Gen Z and Millennial audience. The temporary displacement to #3 doesn't diminish Fashion's long-term position as one of TikTok Live's most consistent performers.
What This Means for Streamers
The MLBB surge on TikTok Live signals a major opportunity for gaming and esports content creators to expand their presence beyond traditional streaming platforms. TikTok's algorithm-driven discovery system can expose esports content to audiences who may not actively seek it out on platforms like Twitch or YouTube Gaming.
For streamers covering Mobile Legends: Bang Bang or other mobile esports titles, TikTok Live offers a unique opportunity to capture mobile-first audiences. The platform's integration with short-form content also allows streamers to create highlight clips that drive viewers back to their live streams, creating a content flywheel that traditional streaming platforms struggle to replicate.
Key Takeaways
- Mobile Legends: Bang Bang reached 2.5M peak viewers on TikTok Live in January 2026
- MLBB overtook Fashion for the first time, claiming the #2 spot
- M7 World Championship by Moonton drove the massive viewership surge
- Chats category remains #1 with 4.3M peak viewers
- Fashion category still grew 11.3% month-over-month despite dropping to #3
- TikTok Live is becoming increasingly important for esports viewership