YouTubeUS Market2025 Year in Review

YouTube 2025 Year Summary: Top Creators, Songs & Trends in the US

YouTube celebrates its 20th anniversary with the definitive 2025 End of Year Summary. MrBeast tops creators for the 6th consecutive year, APT. breaks KPop records, and Squid Game dominates trending topics.

December 4, 2025
6 min read
Source: YouTube Blog

Note: This summary covers the United States market specifically. For global trends and country-by-country breakdowns, visit the YouTube Global Trends Report.

Key Highlights

As YouTube marks its 20th anniversary, the platform continues to define pop culture through creator innovation. This year's trends showcase how creator-driven content transforms mainstream phenomena into larger cultural moments.

  • Squid Game and KPop Demon Hunters became bigger cultural phenomena through creator-made skits and fan content
  • User-generated Roblox games like Grow a Garden and Steal a Brainrot dominated gaming conversations
  • ROSÉ & Bruno Mars' "APT." became the fastest KPop music video to reach 1 billion views, dethroning "Gangnam Style"
  • IShowSpeed pushed livestreaming boundaries with 24/7 IRL streams across the country
  • CoryxKenshin's passionate fanbase purchased hundreds of thousands of copies of his self-published manga

Trending Topics (US)

  1. 1Squid Game
  2. 2User-Generated Roblox Experiences: Grow a Garden, Dandy's World, Forsaken, Steal a Brainrot
  3. 3KPop Demon Hunters
  4. 4Brainrot
  5. 5Charlie Kirk
  6. 6Labubu
  7. 7Nintendo Switch 2
  8. 8Cookie Run: Kingdom
  9. 9Blue Lock
  10. 10Katseye

Top Creators (US)

1

MrBeast

@MrBeast

2

CaylusBlox

@caylusblox

3

IShowSpeed

@IShowSpeed

4

Double Date

@Double_Date

5

Cadel and Mia

@CadelandMia

6

Charlie Kirk

@RealCharlieKirk

7

Law by Mike

@LawByMike

8

CoryxKenshin

@CoryxKenshin

9

Zack D. Films

@zackdfilms

10

Outdoor Boys

@OutdoorBoys

Top Songs (US)

  1. 1

    Die With A Smile

    Bruno Mars, Lady Gaga

  2. 2

    APT.

    ROSÉ, Bruno Mars

  3. 3

    Golden

    HUNTR/X (KPop Demon Hunters)

  4. 4

    Soda Pop

    Saja Boys (KPop Demon Hunters)

  5. 5

    Your Idol

    Saja Boys (KPop Demon Hunters)

  6. 6

    El Mayor de los Ranas

    Victor Valverde, Jr Torres

  7. 7

    How It's Done

    HUNTR/X (KPop Demon Hunters)

  8. 8

    Ordinary

    Alex Warren

  9. 9

    Luther

    Kendrick Lamar, SZA

  10. 10

    tv off

    Kendrick Lamar

Top Songs on Shorts (US)

  1. 1

    YOUR WAY'S BETTER

    Forrest Frank

  2. 2

    Passo Bem Solto (Slowed)

    ATLXS

  3. 3

    Rock That Body

    Black Eyed Peas

  4. 4

    Pretty Little Baby

    Connie Francis

  5. 5

    Chess

    Joyful

  6. 6

    Anxiety

    Doechii

  7. 7

    Doot Doot (6 7)

    Skrilla

  8. 8

    Soda Pop

    Saja Boys (KPop Demon Hunters)

  9. 9

    Confess your love

    Jiandro (feat. ola.wav)

  10. 10

    Ocean Eyes

    Billie Eilish

Top Podcasts (US)

  1. 1The Joe Rogan Experience
  2. 2KILL TONY
  3. 3Good Mythical Morning
  4. 4Rotten Mango
  5. 5The MeidasTouch Podcast
  6. 648 Hours
  7. 7Shawn Ryan Show
  8. 8Smosh Reads Reddit Stories
  9. 9This Past Weekend w/ Theo Von
  10. 10The Diary Of A CEO
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