Kick
Kick Beat Max: Win a Share of $100,000 Playing PUBG: Battlegrounds
Prize Pool
$100,000
1st Place Prize
$25,000
Top 100 Qualify
For Cash
Campaign Dates
July 10–26
Kick announced Beat Max on July 10 — a new drops campaign that combines game cosmetics with a competitive leaderboard challenge. Players who watch PUBG: Battlegrounds on Kick can earn the exclusive KICK Vest skin and compete to beat Max Holloway's in-game score for a chance to win a share of $100,000.
The campaign demonstrates Kick's aggressive strategy to differentiate itself through high-stakes engagement mechanics. By merging free cosmetics with a real-money prize pool, Kick creates both incentive to watch and incentive to play — a powerful one-two punch for platform engagement.
How to Participate
Watch 4 Hours on Kick
Watch any PUBG: Battlegrounds stream on Kick for 4 cumulative hours to claim the KICK Vest (Level 2) skin drop.
Equip the KICK Vest
Launch PUBG: Battlegrounds and equip the KICK Vest in your loadout to be eligible for leaderboard scoring.
Beat Max's Score
Play matches and score higher than Max Holloway's benchmark. Score is calculated: (kills × 10,000) + (headshot kills × 50) + damage dealt + placement bonus.
Hold Top 100
Maintain a rank in the top 100 on the global leaderboard through July 26 to win your cash prize.
Prize Breakdown: $100,000 Total
| Rank | Prize | Rank | Prize |
|---|---|---|---|
| 1st | $25,000 | 6th–10th | $2,000 |
| 2nd | $15,000 | 11th–20th | $1,000 |
| 3rd | $10,000 | 21st–50th | $500 |
| 4th | $6,000 | 51st–100th | $100 |
| 5th | $4,000 | >100th | $0 |
Leaderboard will update in real time. Check your rank at kick.com/beat-max
Additional Rewards
Beyond leaderboard cash prizes, watch additional hours for a chance to win physical rewards:
- •Watch 6 hours → 1 entry in the real KICK Vest & airdrop crate draw
- •Watch 8 hours → 2 entries
- •Watch 10 hours → 3 entries
What This Means for Kick's Strategy
Beat Max is part of Kick's playbook to differentiate from Twitch: big prize pools, direct streamer revenue splits, and engagement mechanics that reward viewing with both cosmetics and cash opportunity.
The $100K prize pool is significant — it's enough to generate real excitement and attract competitive viewers. By tying it to a drops campaign, Kick guarantees sustained watch time on the platform. Players must watch to earn the skin, then play to rank, creating a compound engagement loop.
This is also a test of Kick's willingness to absorb publishing costs for PUBG: Battlegrounds engagement. If successful, expect similar mechanics on other Kick partnerships.
FAQ
How is the score calculated?
Score = (kills × 10,000) + (headshot kills × 50) + damage dealt + placement bonus. Only matches played with the KICK Vest equipped count toward your leaderboard rank.
What's Max Holloway's score?
Max's benchmark score is listed on the official leaderboard. Check kick.com/beat-max for real-time rankings and his current score.
Can I earn the skin without the watch requirement?
No. The KICK Vest drop requires 4 hours of watch time on Kick first. It's not purchasable separately.
When does the leaderboard close?
July 26, 2026. Final rankings will be locked, and prizes awarded shortly after.
Ready to compete?
Start watching PUBG: Battlegrounds on Kick now. Campaign runs through July 26, 2026.
Join the Leaderboard