Snapchat Launches Creator Subscriptions with 60% Revenue Split
Snapchat introduces Creator Subscriptions, allowing creators to set prices between $4.99 and $19.99 and earn approximately 60% revenue share. A significant monetization opportunity for Snap creators.
Snapchat has officially launched Creator Subscriptions, a new monetization feature that enables creators to earn recurring revenue directly from their most engaged fans. This marks a major step for Snapchat in competing with platforms like YouTube, Twitch, and Patreon for creator loyalty and exclusive content monetization.
With Creator Subscriptions, eligible Snapchat creators can now offer exclusive content, behind-the-scenes access, and community perks to subscribers who pay a monthly fee ranging from $4.99 to $19.99, with creators receiving approximately 60% of subscription revenue after processing fees.
Flexible Pricing
Creators can set their monthly subscription price anywhere between $4.99 and $19.99, allowing flexibility based on content value and audience willingness to pay.
~60% Revenue Share
Snapchat takes approximately 40% for platform fees and payment processing, leaving creators with about 60% of subscription revenue—competitive with other major platforms.
Exclusive Content Tools
Subscribers gain access to exclusive Stories, custom Bitmoji stickers, subscriber-only chat access, and special badges to showcase their support.
Subscriber Benefits
Creators can offer early access to content, behind-the-scenes footage, exclusive Q&A sessions, subscriber-only Snapchat groups, and personalized shoutouts.
How Snapchat Creator Subscriptions Work
Eligible creators can enable subscriptions through their Snapchat Creator Hub. Once activated, fans can subscribe directly from the creator's profile. Subscribers are automatically charged monthly and gain immediate access to all subscriber-exclusive content.
Creators maintain full control over what content is subscriber-only versus publicly available. Snapchat recommends a mix of free content to grow audience and exclusive content to incentivize subscriptions.
Eligibility Requirements
To qualify for Creator Subscriptions, creators must meet the following criteria:
- Be 18 years or older
- Have at least 1,000 subscribers on Snapchat
- Post at least 5 Stories per month for 3 consecutive months
- Comply with Snapchat's Community Guidelines and Terms of Service
- Be located in an eligible country (initially US, UK, Canada, Australia, and select EU countries)
Comparison: Snapchat vs. Other Platforms
| Platform | Creator Share | Price Range |
|---|---|---|
| Snapchat | ~60% | $4.99 - $19.99 |
| YouTube | 70% | $0.99 - $99.99 |
| Twitch | 50-70% | $4.99 - $24.99 |
| Patreon | 80-95% | Creator-defined |
| Kick | 95% | $4.99 - $24.99 |
Snapchat's 60% revenue split is competitive with YouTube and Twitch, though Patreon and Kick offer higher creator shares. However, Snapchat's unique advantage lies in its massive Gen Z and Millennial user base, vertical video format, and ephemeral content culture that encourages frequent engagement.
What This Means for Creators
For creators already building an audience on Snapchat, this is a direct path to monetization without needing to drive traffic to external platforms like Patreon. The integration is seamless—subscribers can support their favorite creators without leaving the Snapchat app.
Creators should focus on building consistent content strategies that balance free public Stories with exclusive subscriber-only content. Offering genuine value through behind-the-scenes content, early access, and community interaction will be key to subscriber retention.
How to Get Started
- Check Eligibility: Ensure you meet all requirements (age, followers, posting frequency, location)
- Apply in Creator Hub: Navigate to the Snapchat Creator Hub and apply for Creator Subscriptions
- Set Your Price: Choose a monthly subscription price between $4.99 and $19.99 based on your content value
- Plan Exclusive Content: Determine what exclusive perks and content you'll offer subscribers
- Promote Your Subscription: Announce your subscription launch with public Stories, highlighting subscriber benefits
- Engage Subscribers: Consistently deliver exclusive content and interact with your subscriber community
Official Announcement
Read the full announcement from Snapchat about Creator Subscriptions on their official newsroom:
Snapchat Launches Creator SubscriptionsFAQ: Snapchat Creator Subscriptions
When will Creator Subscriptions roll out globally?
Snapchat is initially launching in the US, UK, Canada, Australia, and select EU countries. Global expansion is expected throughout 2026 based on initial performance and regulatory approvals.
Can creators change their subscription price?
Yes, creators can adjust pricing at any time. Existing subscribers will be notified of price changes and can choose to continue or cancel their subscription.
What happens if a subscriber cancels?
Subscribers retain access to exclusive content through the end of their billing cycle. After cancellation, they lose access to subscriber-only perks but can resubscribe at any time.
Is the 60% revenue share guaranteed, or will it change?
The approximately 60% share includes payment processing fees and platform costs. While Snapchat hasn't committed to this rate permanently, it's currently competitive with industry standards.
Conclusion
Snapchat Creator Subscriptions represent a significant opportunity for creators to diversify their income streams and monetize their most engaged fans directly on the platform. With a competitive 60% revenue share and flexible pricing, Snapchat is positioning itself as a viable alternative to YouTube, Twitch, and Patreon for subscription-based creator monetization.
Creators who invest in building consistent, valuable exclusive content will find the most success with this new feature as Snapchat continues to evolve into a creator-first platform.