Platform GuideSOOPKorea

How to Stream on SOOP: Complete Guide for Korea's Original Streaming Platform

January 29, 2026
14 min read

SOOP (formerly known as AfreecaTV) is Korea's pioneering live streaming platform with a rich history dating back to 2006. Rebranded as SOOP in 2024, this platform has established itself as a cultural icon in Korean internet culture, known for its unique community, diverse content, and innovative monetization system featuring "Star Balloons".

What is SOOP?

SOOP (formerly AfreecaTV, which stood for "Anyone FREE broadCAsting TV") is South Korea's original and one of the most established live streaming platforms. Founded in 2006, it predates Twitch and YouTube Gaming, pioneering many features that became standard in live streaming. The platform rebranded to SOOP in 2024 to modernize its image while maintaining its core values of creator freedom and community engagement.

SOOP is known for its diverse content ecosystem ranging from gaming and esports to eating broadcasts (mukbang), music performances, talk shows, and even unconventional content that helped define Korean streaming culture. The platform's "Star Balloon" system revolutionized creator monetization and remains one of the most lucrative systems for popular streamers.

Why Stream on SOOP?

  • Established Platform: Nearly 20 years of streaming history and community.
  • Star Balloon System: Highly lucrative direct monetization from viewers.
  • Loyal Community: Dedicated viewers with strong platform attachment.
  • Content Freedom: More relaxed content policies than many platforms.
  • VOD Monetization: Earn from both live and recorded content.
  • Esports Integration: Strong connection to Korean esports scene.

Who are SOOP Streamers?

SOOP streamers represent a diverse ecosystem of content creators who have built their careers on Korea's original streaming platform. The platform is home to legendary Korean streamers who have been broadcasting for over a decade, creating deep connections with their audiences. Many top Korean esports players, gaming personalities, and variety content creators built their initial followings on SOOP before the platform became internationally known.

Popular content categories include competitive gaming (especially StarCraft, League of Legends, and mobile games), mukbang (eating broadcasts), cooking shows, music performances, talk shows, educational content, and unique Korean streaming formats like "cam broadcast" (캠방) where streamers simply chat with viewers. SOOP is particularly known for hosting content that might be considered unconventional on other platforms, contributing to its reputation for creativity and freedom.

Who Should Stream on SOOP?

  • Korean-speaking creators targeting Korean audiences
  • Gaming streamers, especially StarCraft and Korean game enthusiasts
  • Mukbang and food content creators
  • Variety entertainers and talk show hosts
  • Creators seeking strong direct monetization from dedicated fans

Step-by-Step Guide to Streaming on SOOP

Getting started on SOOP is straightforward, though the platform interface is primarily in Korean. Follow these steps to create your account and start streaming to Korean audiences.

1Create Your SOOP Account

  1. Visit SOOPlive.co.kr and click the sign-up button (회원가입).
  2. You can register with email or link social accounts (Kakao, Naver, Google, Facebook).
  3. Complete the registration form with your information. Note: Some features may require Korean phone verification.
  4. Verify your email address through the confirmation link.
  5. Set up your profile with a username (BJ ID), profile picture, and introduction.

2Apply for Broadcasting Rights (BJ Registration)

  1. On SOOP, streamers are called "BJ" (Broadcast Jockey). You need to register as a BJ to stream.
  2. Log in and navigate to BJ Center (BJ센터) or Broadcasting Settings.
  3. Click Register as BJ (BJ 등록 신청).
  4. Complete the BJ application form with your streaming plans and content category.
  5. Approval is typically immediate for most accounts, but may take 1-2 business days.

3Get Your Stream Key and Server URL

  1. Once approved as a BJ, go to your BJ Center (BJ센터).
  2. Navigate to Broadcasting Settings > Stream Key (방송 키).
  3. Copy your RTMP Server URL and Stream Key.
  4. Keep these credentials private and secure. Never share them publicly.
  5. You can regenerate your stream key if it becomes compromised.

4Configure OBS Studio for SOOP

  1. Download and install OBS Studio. SOOP also offers its own streaming software called SOOP Studio.
  2. Open OBS and go to Settings > Stream.
  3. Set Service to "Custom".
  4. Paste your SOOP RTMP Server URL into the Server field.
  5. Paste your Stream Key into the Stream Key field.
  6. Click Apply and then OK to save.

5Optimize Your Stream Settings

Recommended Video Settings:
  • Base Resolution: 1920x1080 (Full HD)
  • Output Resolution: 1920x1080 or 1280x720
  • Downscale Filter: Lanczos
  • FPS: 60 (gaming) or 30 (talk shows)
Output Settings for SOOP:
  • Video Bitrate: 4,500-6,000 Kbps for 1080p60
  • Encoder: x264 or NVENC H.264
  • Rate Control: CBR (Constant Bitrate)
  • Keyframe Interval: 2 seconds
  • Audio Bitrate: 160 Kbps
Audio Settings:
  • Sample Rate: 48 kHz
  • Channels: Stereo

6Set Up Your Broadcast

  1. Create your stream layout in OBS with scenes, sources, overlays, and alerts.
  2. Add your camera, game capture, microphone, and other sources.
  3. Test your audio levels to ensure balanced sound.
  4. Set up Star Balloon alerts to notify you when viewers send support.
  5. Configure your chat integration if you want it visible on stream.

7Go Live on SOOP

  1. In OBS, click Start Streaming to begin broadcasting.
  2. Go to your SOOP BJ Center and set your broadcast title (방송 제목).
  3. Select your broadcast category (game, talk, music, etc.).
  4. Add a thumbnail image to attract viewers browsing the platform.
  5. Configure broadcast settings like viewer age restrictions if needed.
  6. Your stream is now live! Engage with viewers and build your community.
  7. When finished, click Stop Streaming in OBS to end your broadcast.

SOOP Monetization: The Star Balloon System

SOOP's Star Balloon system is one of the most unique and lucrative monetization methods in streaming, allowing viewers to directly support their favorite BJs.

Star Balloons (별풍선)

SOOP's signature monetization feature:

  • Viewers purchase balloons to send to BJs during streams
  • BJs receive approximately 60-70% of balloon value
  • Top BJs can earn millions of won per month from balloons
  • Real-time alerts and viewer recognition

Subscriptions (구독)

Fan club memberships for dedicated supporters:

  • Monthly recurring revenue from subscribers
  • Exclusive content and perks for subscribers
  • Special badges and chat privileges

VOD Revenue

Earn from recorded broadcasts:

  • Monetize stream recordings with ads
  • Viewers can send balloons while watching VODs
  • Extend earning potential beyond live streams

Sponsorships & Advertising

Additional revenue opportunities:

  • Brand partnerships and sponsored streams
  • Pre-roll and mid-roll advertising revenue
  • Affiliate marketing opportunities

Best Practices for Growing on SOOP

Content Strategy for SOOP Success

  • Korean Language Essential: SOOP audiences expect Korean-language content.
  • Consistent Schedule: Build routine with regular streaming times.
  • Engage Actively: SOOP culture values strong BJ-viewer interaction.
  • Thank Balloon Senders: Always acknowledge Star Balloon donations.
  • Use VODs Strategically: Edit and organize VODs for additional views.
  • Build Fan Club: Create exclusive content for subscribers to foster loyalty.
  • Cross-Promote: Use Korean social media (KakaoTalk, Naver Cafe) to promote streams.

Frequently Asked Questions

Can international streamers use SOOP?

Yes, international streamers can register and stream on SOOP. However, the platform and audience are predominantly Korean-focused. Success requires Korean language ability and understanding of Korean streaming culture. Some payment features may have geographical restrictions.

How much can I earn from Star Balloons?

Earnings vary dramatically based on your audience size and engagement. Small BJs might earn a few thousand won per stream, while popular BJs can earn millions. Top-tier BJs on SOOP have reported monthly earnings in the hundreds of millions of won primarily from Star Balloons.

What's the difference between SOOP and CHZZK?

SOOP (formerly AfreecaTV) is the established veteran with a unique culture and the Star Balloon system. CHZZK is newer, backed by Naver, and offers tighter integration with Korea's largest web ecosystem. SOOP has more established content creators, while CHZZK is attracting creators with competitive features and Naver's marketing power.

Do I need a Korean bank account to receive payments?

Yes, SOOP typically requires a Korean bank account to receive Star Balloon payouts and other earnings. Non-residents may need to set up a Korean bank account or explore alternative payment arrangements. Check with SOOP support for current international payment options.

What equipment do I need to start streaming on SOOP?

Minimum requirements: A PC with at least an i5/Ryzen 5 processor, 8GB RAM, stable internet (10+ Mbps upload), webcam (optional but recommended), microphone, and OBS or SOOP Studio. Quality audio equipment is highly valued by Korean audiences.

What are the best streaming times on SOOP?

Peak hours are typically 7 PM - 2 AM KST (Korean Standard Time), with weekends seeing higher traffic. Late-night streams (11 PM - 3 AM) are popular for certain content types. Analyze your target audience and experiment to find your optimal streaming window.

Ready to Become a SOOP BJ?

SOOP represents nearly two decades of Korean streaming culture with a proven monetization system and loyal community. Whether you're gaming, cooking, talking, or creating unique content, SOOP offers creators the freedom and tools to build sustainable streaming careers in Korea's vibrant digital ecosystem.

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