MonetizationTikTok LIVESuper Fan

TikTok LIVE Subscription Is Now Super Fan: Price, Perks and What Creators Earn

By Alex Reed··7 min read

Since September 15, 2025, TikTok's LIVE Subscription has been replaced by Super Fan: a LIVE-only membership at $9.99 a month, of which the creator gets up to 50% of TikTok's net revenue. The separate Subscription feature now covers non-LIVE content, with a price you set and a 70% share. Gifts are still TikTok LIVE's headline economy; Super Fan is the recurring layer under them.

Super Fan vs Subscription

 Super FanSubscription
Where it livesTikTok LIVE, inside your Fan ClubYour profile and posts (non-LIVE)
Price$9.99 a month or the local equivalent, fixedYou set it: $2.99–$99.99 a month, default $5.99
Creator shareUp to 50% of TikTok's net revenue, after a 15–30% iOS/Google fee70% after app-store fees, with a possible 20% bonus (up to 90%)
PerksPermanent badge, special gifts, Super Fan-only LIVEs, comments and spaceSub-only posts, stickers, badges, custom perks
Who it suitsCreators who mostly streamCreators who mostly post videos

Source: TikTok Creator Academy, Should I choose Subscription or Super Fan? and Setting up your Subscription, checked September 2026.

You can run both. TikTok's advice is to set up whichever program you do not already have and tell your community about each — video-based perks through Subscription, LIVE perks through Super Fan.

Who Can Turn It On

  • Super Fan needs a Fan Club. Your Fan Club launches the first time a viewer sends a Heart Me gift in your LIVE, so you need LIVE access (see how to go live on TikTok) and LIVE Gifts switched on.
  • 18 or older (19 in South Korea) for TikTok's LIVE monetization features, per TikTok's LIVE Creator Networks guidance.
  • A personal account. TikTok limits gifts to personal accounts, so a Business account cannot build a Fan Club through gifts.
  • An account in good standing. Violations can cost you monetization access — the LIVE rules matter beyond the stream itself.
  • For Subscription (non-LIVE): over 10,000 followers, over 100,000 video views in the last calendar month, and 18+. Profile → TikTok Studio → Monetization Programs → Subscription shows whether you qualify.
  • Regional availability. TikTok says some monetization features are only available in selected countries and regions.

What Super Fans Get

Identity

Automatic Fan Club membership and a Super Fan badge that stays active permanently. New Super Fans start at Fan Club level 10, and existing fans level up immediately.

Interaction

Access to special gifts, plus — if you choose to offer them — Super Fan-only LIVEs, Super Fan-only comments and a Super Fan space for chats, polls and topics.

Privileges

Faster fan-level upgrades, and a Super Fan's Go Popular gift counts double toward your Popular LIVE ranking.

Custom benefits

Perks you pick: priority in multi-guest requests or co-hosting, prioritised comments, pinned comments, shoutouts, mini-games.

Notice where the value sits: recognition in the room — the badge, the level, being the name you greet — more than locked content. Design your perks around visibility and you keep Super Fans; design them around a paywall and you churn them.

What Reaches You

TikTok's Super Fan FAQ says creators receive up to 50% of TikTok's Super Fan revenue after payment processing fees, with the exact amount depending on factors including the number of subscribers. Creator Academy puts the iOS/Google fee at 15–30%. The arithmetic on one $9.99 membership:

Platform feeTikTok netCreator, at the 50% maximum
30%$6.99about $3.50
15%$8.49about $4.25

Rewards show under Balance → Estimated balance and LIVE Center → Fan Club → Super Fan rewards, and are withdrawn with the rest of your balance. The TikTok coins calculator converts gift income to dollars; the withdrawal mechanics are in TikTok LIVE gifts, coins and diamonds, and how TikTok's cut compares with Twitch, Kick and YouTube is in the platform revenue split comparison.

What Changed for Existing Subscribers

  • LIVE-based creators: existing subscribers moved into Super Fan. Anyone paying more than $9.99 dropped to $9.99; anyone paying $9.99 or less kept the lower price for three months.
  • Video-based creators: subscribers kept their Subscription access; LIVE perks from the same creator now need a separate Super Fan membership.
  • LIVE features moved. Sub-only LIVEs and LIVE stickers are being folded into Super Fan, while Subscription is adding sub-only posts and stories, Q&A and group chats.

Super Fan vs Gifts: Why You Want Both

 GiftsSuper Fan
TimingSpiky — big moments, big streamsMonthly, recurring
Who paysOften a few generous viewersMany modest ones
What it rewardsThe stream you are doing right nowThe relationship over months
ForecastableBarelyYes — members × your share

Gifts are the upside; Super Fan is the floor. Both depend on regulars — people join the Fan Club of a room they already come back to — and the tactics for building those are in the TikTok LIVE viewers playbook.

Setting It Up Well

  1. 1Get the Fan Club going first: set Heart Me as a LIVE goal and pin a comment explaining it, so new viewers join without you repeating it all stream.
  2. 2In LIVE Center, set a Super Fan goal for the stream and say what unlocks when you hit it.
  3. 3Pick two or three custom benefits you can actually deliver every stream — priority co-host slots, pinned questions, a shoutout on entry.
  4. 4Open the Super Fan space and post in it between streams: a poll on the next game, a topic thread. It is the part of the membership that exists when you are offline.
  5. 5Use Super Fan-only LIVEs sparingly. Turn on Allow preview so others can watch for up to 60 seconds, and remember you cannot switch back to a normal LIVE without restarting.
  6. 6Mention Super Fan once per stream at a natural moment, then stop. Constant asks make the badge feel cheap.

Do not paywall the stream. Super Fan-only chat or LIVE as your default kills the discovery TikTok is good at. New viewers arrive from the For You feed with zero attachment; if they cannot talk, they leave, and they never become Super Fans.

Frequently Asked Questions

Does TikTok LIVE Subscription still exist?

Not under that name. From September 15, 2025 TikTok replaced LIVE Subscription with Super Fan, a LIVE-only membership inside Fan Club. The separate Subscription feature still exists for non-LIVE content such as sub-only posts. Creators can offer both.

How much does TikTok Super Fan cost?

TikTok prices Super Fan globally at $9.99 USD a month or the equivalent in local currency. Unlike Subscription, the creator does not set the price.

How much does a creator earn from Super Fan?

TikTok says it rewards creators with up to 50% of its revenue from Super Fan after payment processing fees, and its Creator Academy puts the iOS/Google fee at 15–30%. On a $9.99 membership that works out to roughly $3.50–$4.25 at most; the exact amount depends on several factors, including how many Super Fans you have.

What are the requirements for TikTok Subscription?

For the non-LIVE Subscription: over 10,000 followers, over 100,000 video views in the last calendar month, age 18 or older, and an account that follows TikTok's Terms of Service and Community Guidelines. Open it from Profile → TikTok Studio → Monetization Programs → Subscription.

Who can offer Super Fan?

LIVE creators with a Fan Club. A Fan Club starts when a viewer sends you a Heart Me gift, so you need LIVE and LIVE Gifts access first. TikTok's LIVE monetization features require creators to be at least 18 (19 in South Korea), to keep an account in good standing, and to be in a region where the feature is available. Gifts are personal-account only.

What happened to people who were already subscribed?

Subscribers to mostly LIVE-based creators moved to Super Fan. If they had paid more than $9.99, the price dropped to $9.99; if they paid $9.99 or less, they kept the lower price for three months. Subscribers to mostly video-based creators stayed on Subscription.

Where do I see Super Fan earnings?

Balance → Estimated balance, or LIVE Center → Fan Club → Super Fan rewards.

Can Super Fans cancel at any time?

Yes. TikTok says subscribers can cancel Super Fan or Subscription at any time, which is why the perks have to be worth renewing every month, not just worth buying once.