TikTok Shop LIVE: How to Sell on LIVE From a PC or Phone
By Sofia Vance··8 min read
To sell on a TikTok LIVE you need a TikTok Shop role, either your own shop or an Affiliate creator account (in the US: 18 or older, US-based, 1,000 followers). Add at least one product, then go live from the TikTok app, or from a PC with LIVE Manager (shop.tiktok.com/streamer), and pin the product you are showing. Affiliates earn a commission the seller sets. Figures below are TikTok's US rules; other markets differ.
- The whole workflow in five steps
- 1Get the right TikTok Shop role. Own a shop, or join TikTok Shop as an Affiliate creator (US: 18 or older, US-based, 1,000 followers). The product bag in LIVE only appears for accounts with TikTok Shop selling permissions.
- 2Put products in your showcase or event. Add affiliate products to your showcase, or your own products if you are a seller. Only products you are allowed to promote can be added, and a LIVE needs at least one product.
- 3Open LIVE Manager on a PC, or go live from the TikTok app. On a PC, use LIVE Manager (shop.tiktok.com/streamer). On a phone, tap +, choose LIVE and tap Go LIVE.
- 4Test in Practice Mode. LIVE Manager has a Practice mode that runs a test stream. Check video and audio before real viewers arrive, especially if you feed it from OBS Virtual Camera, which carries no audio.
- 5Go LIVE, then pin the product you are talking about. The Pin button only works once you are live. Pin the product on camera, show the checkout once, then move to the next one.
Seller vs Affiliate Creator: Who Can Sell on LIVE
There are two ways in. A seller lists their own products in a shop and sells them on LIVE; a TikTok Shop creator promotes products and is paid commission. TikTok splits creators into three types in the US:
| Creator type | Sells | Followers | Product marketplace |
|---|---|---|---|
| Affiliate creator | Promotes other sellers' products and earns commission | 1,000 minimum | Yes. Under 5,000 followers you start in a 30-day pilot with limits |
| Official Shop creator | Sells the brand's own products only | No minimum | No |
| Marketing creator | Self-sells, and can promote others' products through the marketplace | No minimum to self-sell; 5,000 for the marketplace | Yes, at 5,000 followers |
Every type must be 18 or older and US-based to join in the US, and Affiliate and Marketing creators pass Creator Identity Verification, which TikTok can trigger after the first commission. Source: TikTok Seller University, What You Need to Know Before Becoming a TikTok Shop Creator and the Creator Eligibility Policy. Both were updated in autumn 2026, and older pages and third-party blogs still quote a 5,000-follower entry bar.
LIVE access itself is a separate gate: you still need to meet TikTok's own rules for hosting a LIVE, covered in how to go live on TikTok. Outside the US, check your local TikTok Shop; TikTok's newsroom lists France, Germany, Ireland, Italy, Spain and the UK as live markets, with Austria, Belgium, the Netherlands and Poland added from 15 June 2026 (TikTok newsroom).
How to Join TikTok Shop Affiliate
Apply as a TikTok Shop creator from the account you stream with, then finish the age confirmation and identity checks when TikTok asks. What you can do first depends on your size:
- Under 5,000 followers: you enter a 30-day Affiliate Creator Pilot. Standard pilot creators can post up to 3 shoppable videos a day and run 3 shoppable LIVEs a week, with access only to products whose shop performance is 95% or higher, and no campaigns. Accounts marked Extended get 1 shoppable LIVE a week. Unlimited ordinary LIVEs and videos are unaffected.
- Leaving the pilot: reach 5,000 followers and 30 days in the program, or unlock early with a Creator Health Rating of at least 176, one task (6 shoppable videos of 8 seconds or longer, a LIVE of 5 minutes or more with Shop products, or 10 orders) and the pilot quiz. Extended accounts cannot graduate until the abnormal status clears.
Sources: Creator Pilot Program feature guide and Affiliate Creator Pilot Program introduction. LIVEs without a product link, and Practice mode sessions, do not count against the weekly cap.
TikTok Shop LIVE on Desktop vs Phone
Is there a “TikTok Shop Streamer Desktop”? The page title at shop.tiktok.com/streamer still says Streamer Desktop, and the address keeps the word “streamer”, but TikTok's current Seller University guide calls the same tool LIVE Manager. It is a browser console for TikTok Shop LIVE with product control, scheduling, giveaways and analytics. It is not TikTok LIVE Studio, the general desktop streaming app we cover in the LIVE Studio guide.
| PC (LIVE Manager) | Phone (TikTok app) | |
|---|---|---|
| Tool | LIVE Manager (shop.tiktok.com/streamer), in a browser | The TikTok app: + → LIVE → Go LIVE |
| Video source | Webcam or external camera, or OBS through OBS Virtual Camera (no stream key) | Phone camera |
| Adding products | Plus button in the product panel, select products, Add Products; reorder by drag or order number | Shop icon on the LIVE screen, then Add products |
| Pinning | Pin button after you are live | Manage LIVE, or the product list in the app |
| Practice run | Practice mode | Not documented for the app |
| Good for | Scheduled shows, scenes, batch product control, a moderator on a second screen | Quick, unscripted sessions |
Sources: LIVE Manager, LIVE Manager welcome page and All Things LIVE Shopping (Seller University). Some of these pages are older than others, so check your own menus for current button names.
Run a TikTok Shop LIVE From a PC
- 1Sign in to LIVE Manager at shop.tiktok.com/streamer with your TikTok Shop account, or open TikTok Shop for Creators and choose LIVE Manager. Sellers can also open it from Seller Center under LIVE & video → LIVE selling.
- 2Click the plus button in the product panel, tick your products and click Add Products. You need at least one, TikTok recommends ten or more, and a LIVE event holds up to 100.
- 3Optional: schedule the show from LIVE Events (30 minutes to 13 hours). A scheduled event cannot start before its set time. Giveaways and flash sales need the seller to allocate stock to you first.
- 4Pick a camera and audio source. For OBS, choose OBS Virtual Camera; it needs no stream key, but it carries no audio, so add a microphone source. TikTok does not support OBS-specific problems.
- 5Open the down arrow on the centre screen and choose Practice to test privately.
- 6Click Go LIVE, then press Pin on each product as you present it. If you want to pin from your phone, use Manage LIVE in the app, and end the desktop stream before starting any new stream from the phone.
For camera, mic and scene setup, our go-live guide covers OBS and stream keys for ordinary LIVEs.
Run a TikTok Shop LIVE From Your Phone
- 1Open TikTok, tap + and choose LIVE.
- 2Tap the Shop (shopping bag) icon on the LIVE screen and choose Add products. Only products you are allowed to promote can be added, and the Affiliate Product Marketplace is reached through the app.
- 3Tap Go LIVE. Viewers see a shopping basket at the bottom left of the screen.
- 4Pin the product you are talking about from the product list or Manage LIVE. TikTok's guide says one product is pinned at a time, so rotate as you move on.
- 5Show the purchase flow on camera at least once, and remind viewers to pay promptly, because unpaid orders hold stock.
Source: All Things LIVE Shopping and LIVE selling on TikTok Shop, Seller University.
TikTok Shop Affiliate Commission, Briefly
There is no flat creator rate. The seller sets the commission, per product or for a group of products, anywhere from 1% to 80% according to TikTok's seller guide. Two kinds of offers exist: open collaborations, visible to all creators, and target collaborations, sent to selected creators. If both apply to the same product, the target rate wins, and you are only paid one rate per product. Sellers can also set a separate rate for orders that come from Shop Ads. Check the rate on the product page before you pin it. Source: Setting Up Affiliate Collaborations. For gifts and diamonds, a different income stream, see TikTok LIVE gifts, coins and diamonds.
Why the Shopping Bag Is Missing on Your LIVE
Your account is not enrolled as a TikTok Shop creator or seller
Shopping features come from TikTok Shop permissions, not from LIVE access alone. Check that you have registered and completed the verification steps.
You do not meet the follower, age or location rules
For US Affiliate creators TikTok lists 18 or older, US-based and 1,000 followers. Outside the US, rules vary by market.
You hit a pilot-program limit
Creators under 5,000 followers are capped at 3 shoppable LIVEs per week (1 per week for accounts marked Extended). Non-shoppable LIVEs stay unlimited.
No product is attached to the LIVE
LIVE Manager needs at least one product before Go LIVE works, and only products that are in your showcase or event can be pinned.
A product is blocked for your account
Restricted categories need a Promotion Performance Score of 3.5 or higher and a Creator Health Rating of 150 or higher. Invite-only categories cannot be added at all. TikTok sends a notice saying why.
Streaming from desktop and phone at once
End the desktop stream before you go live from the app, or use Manage LIVE on your phone to control the desktop stream.
TikTok does not publish one troubleshooting page for the missing bag, so these are the documented gates from its eligibility and product-selection rules (Affiliate Creator Product Selection Policy). Keep the rest of your LIVE inside the platform rules too; see TikTok LIVE rules.
Getting People Into a Shop LIVE
A product only sells if people are in the room. Organic reach is covered in how to get viewers on TikTok LIVE; paid reach works through ads, which is a separate account from TikTok Shop (see how to run TikTok ads).
Frequently Asked Questions
How do I sell on TikTok LIVE?
You need a TikTok Shop role: either your own shop, or an Affiliate creator account (in the US, 18 or older, US-based, with 1,000 followers). Put at least one product on the LIVE, go live from the TikTok app or from LIVE Manager on a PC, and pin the product you are showing. Viewers buy from the shopping basket on the LIVE screen.
How do I join the TikTok Shop Affiliate Program?
Apply as a TikTok Shop creator from your TikTok account. TikTok's US policy lists 18 or older, US-based and at least 1,000 followers for Affiliate creators, plus Creator Identity Verification, which can be triggered after your first commission. Under 5,000 followers you start a 30-day pilot with limits on shoppable videos and LIVEs. Other countries have their own rules.
What is TikTok Shop Streamer Desktop?
It is the older name of the browser tool at shop.tiktok.com/streamer. TikTok's current Seller University pages call it LIVE Manager. It does not broadcast by itself: you choose a webcam or OBS Virtual Camera as the source inside it, or you stream from the phone and use it to manage products, giveaways and pins.
Can I run a TikTok Shop LIVE from a PC?
Yes. Open LIVE Manager at shop.tiktok.com/streamer, add products, pick a camera and audio source, and click Go LIVE. If you use OBS, select OBS Virtual Camera; no stream key is needed, but the virtual camera carries no audio, so add a separate audio source. Do not stream from desktop and phone at the same time.
How many followers do you need for TikTok Shop affiliate?
In the US, TikTok lists 1,000 followers for Affiliate creators. Accounts under 5,000 followers start in a 30-day pilot, and graduating fully takes 5,000 followers and 30 days, or an early unlock based on a Creator Health Rating of at least 176 plus a task. Marketing creators need 5,000 followers for the marketplace. These figures are for the US and TikTok updates them.
How does commission work on TikTok Shop affiliate?
Sellers set the rate, so there is no single TikTok rate. TikTok's seller guide says a seller can set it from 1% to 80%, per product or for a group of products. A creator is paid one commission rate per product, and a rate set for a specific creator overrides the open rate for everyone. Always read the rate on the product before you promote it.
Why can't I see the shopping bag on my TikTok LIVE?
Usual causes: the account is not enrolled as a TikTok Shop creator or seller, you are under the follower, age or location rules, you used up a pilot-program LIVE limit, no product is attached to the LIVE, or a product is blocked for your account's health scores. Check the notification TikTok sends, then your Creator Health Rating and pilot status in TikTok Shop.
How do I pin a product on TikTok LIVE?
Add the product to the LIVE first, then go live. In LIVE Manager click Pin on the product; on a phone use Manage LIVE. The button is greyed out until the stream is live. TikTok's guide says only one product is pinned at a time, so pinning a new one replaces the previous one.